Out-of-state money helped UC system spend $4.5 million on recruiting students
By Matier and Ross
One of the more interesting footnotes in the recent state auditor’s report on University of California admissions was the extent to which the booming enrollment in out-of-state students is funding campuses.
UC began allowing campuses to keep out-of-state tuition money starting in 2008. Systemwide, the amount that campuses spent on recruitment promptly shot up: It was $900,000 in 2010, and by 2014 it was $4.5 million.
That was a good investment, considering that out-of-state students’ tuition totaled $728 million in fiscal 2014 — more than double the $325 million of three years earlier.
With that kind of sales record, if UC issued stock, we’d all be buying.
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[Source]: SF Gate
